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Virgin Atlantic’s Craig Kreeger on Building an Airline Brand at Skift Global Forum

Dennis Schaal photo
Dennis Schaal

Photo Credit: Virgin Atlantic CEO Craig Kreeger (right) speaking at the Skift Global Forum in Brooklyn October 15, 2015. Henry Harteveldt of Atmosphere Research Group interviewed him. Skift

Skift Take

Virgin Atlantic's CEO realizes what the 39-aircraft carrier is capable of and what it isn't and is attempting to focus on its strengths. There was lots of candor from Craig Kreeger in the session about Virgin's lack of capabilities in competing against Gulf carriers in terms of premium-class services.

Virgin Atlantic CEO Craig Kreeger spoke at the Skift Global Forum in Brooklyn October 15. Kreeger, who was appointed CEO of Virgin Atlantic Airways in February 2013, previously worked at American Airlines and has a a 27-year career spanning commercial, financial and strategic roles in the U.S. and around the globe. Kreeger addressed the topic of "How to Build An Airline Brand By Not Participating In the Premium Rat Race." Here are six things we learned: On luxury and premium cabins, Kreeger realizes

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