Virgin Atlantic’s Craig Kreeger on Building an Airline Brand at Skift Global Forum

Photo Credit: Virgin Atlantic CEO Craig Kreeger (right) speaking at the Skift Global Forum in Brooklyn October 15, 2015. Henry Harteveldt of Atmosphere Research Group interviewed him. Skift
Skift Take
Virgin Atlantic's CEO realizes what the 39-aircraft carrier is capable of and what it isn't and is attempting to focus on its strengths. There was lots of candor from Craig Kreeger in the session about Virgin's lack of capabilities in competing against Gulf carriers in terms of premium-class services.