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Cruises

Royal Caribbean Will Use Periscope to Sell Millennials on Cruising

Andrew Sheivachman

Photo Caption: A still from Royal Caribbean International's new Come Seek campaign. Royal Caribbean International

Skift Take

Cruise lines haven't been effective in selling millennials on cruising. A direct appeal to the Selfie generation from social media influencers makes sense.

Royal Caribbean International's latest brand campaign is aimed at urging millennials to consider cruising. The company's new "Come Seek" campaign focuses on the experiential aspects of cruising: what cruisers can do besides the traditional shipboard experience and how they can show off on social media afterwards. The campaign is a bid to attract the elusive millennial to cruising. New commercials will air nationally during primetime through the second quarter of 2016, coinciding wi

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