Airlines and Airports Look Beyond the Industry to Improve Digital Retail


Skift Take

Airlines and airports need to leverage data assets and embrace technological improvements with greater speed, if they are to keep up with other digital consumer services. The word "silos" came up again in discussions on managing airline and airport data exchange, and that word comes up too often.

At the recent International Air Transport Association (IATA) World Passenger Summit in Hamburg, airlines and airports discussed the challenges posed by emerging technologies and the solutions or models which could be found outside the industry to help drive change. Brian Cook vice president and General Manager for the Global Practice Travel and Transportation Industry at HP Enterprise, said North American airlines are now actively hiring innovators with fresh "outsider" perspectives. "We're seeing a trend in North America where the traditional airline CIO is now coming from a more retail or non-airline background," he said. "There's enough experience inside the airline to run the systems they need to run but there's a lack of real innovation in the IT organizations to get us towards that Amazon-like l