Video: Wyndham's CMO on the Unseen Power of Middle America


Skift Take

Middle America isn't sexy, but it's an enormous part of the travel sector and one in which there are multiple opportunities to innovate.

https://youtu.be/qaNb3SuLPWk Josh Lesnick, chief marketing officer at Wyndham Hotel Group, spoke at the Skift Global Forum about the importance of middle America that travel brands ignore. Lesn