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Business Travel

Skift Versus Magazine: Travel Consultants Vs. Travel Agents

Jason Clampet photo
Andrew Sheivachman

Photo Credit: A traditional travel agency storefront in England.  Flickr / Dave Collier

Skift Take

Don't call it a comeback. Travel agents never disappeared; the savvy agents just got serious by re-branding themselves as travel consultants and learning to specialize in what technology companies can't provide: a human touch.

A travel agent used to be essential. A normal person couldn't fly on a plane, sail on a cruise or put together a vacation itinerary without the access and expertise of a travel agent. Note: This is an excerpt from The Versus Issue, the second print magazine from Skift. Download Your Copy But the advent of online booking sites in the 1990s, and the ability for consumers to book direct with hotel brands and air carriers, quickly changed the business model for successful travel a

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