Skift Take
Meetings must evolve to keep things interesting for attendees, and the ability to offer them unique interactions helps set cities apart.
A primary shift in the destination meetings industry over the last decade prioritized the value of the overall "experience" to engage attendees on a deeper, more visceral level. Destination marketing organizations, hotels, convention centers and meeting planners jumped on this trend in force by offering new lifestyle-oriented group activities ranging from cooking and mixology classes to community volunteer programs.
Note: This is an excerpt from The Versus Issue, the second print magazine from Skift.
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The more experiential programming was designed to inspire colleag
