Cruise.me Wants to Make Booking a Cruise Online Less Miserable


Skift Take

No company has cracked the secret to creating a decent online booking tool for cruises. Cruise.me smooths over many pain points for consumers booking cruises online, but the bulk of cruisers may need personalized service when booking such a complex trip.

Trying to book a cruise online is a painful task for consumers, mostly due to how hard it is to compare prices and itineraries across multiple cruise lines. Several services, like CruiseWise, which was acquired by TripAdvisor two years ago, have already tried to simplify online cruise booking experience. Now Cruise.me has launched after two years of development, positioning itself as a consumer tool running on a licensable software-as-a-service platform. "The first pain point that we saw was the inability to see cruise itineraries on a responsive map," s