Skift Take
Want to understand millennial travel habits? The key is focusing on specific behaviors rather than trying to generalize the group based on their age.
This week we're discussing millennials.
This much-studied traveler demographic is the focus of a new Skift report, out this week. As it turns out, more travel marketers than ever want to reach millennial travelers, but many focus on targeting the age group as a whole rather than pinpointing the specific behaviors that define their travel habits. As recent writing and discussion about the topic seems to bear out, many from across the industry appear to be reaching this same conclusion.
Separating Myth from Fact with Millennial Travelers
This past week, Skift released its newest report on the habits of millennial travelers, taking aim at some of the myths and generalizations that keep marketers from building effective strategies to reach the group. Further ammunition
