Kayak to Launch New Text-Based Travel Service


Skift Take

Paul English of Lola Travel wants to address some of the shortcomings, including the lack of human intervention in trip-planning, that were never addressed during his tenure at digital-only Kayak. Perhaps Kayak's new text-based travel service will fill some gaps -- if they really exist, that is -- as well.

Oh snap: Kayak is apparently looking to get a little less digital. In the wake of Kayak co-founder Paul English and several other former Kayakers getting ready to launch the Lola Travel app, replete with heavy involvement from flesh and blood travel agents, Kayak is signing up consumers for Kayak Snap, described as a text-based travel service. "Be informed as soon as our SMS-based travel se