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Travel Agents

How Travel Agents Tried to Get Back on Track in 2015

Andrew Sheivachman

Skift Take

Travel agents showed some resiliency in 2015. They need to work on becoming a whole lot more visible, and useful, to consumers in 2016.

For travel agents, 2015 was a year of trying to raise awareness with consumers. It was also a year of conflict with companies looking to cut them out of the travel distribution marketplace. While the travel agency community in the U.S. is about back to the same size as before the last recession, it has struggled more than ever before in remaining relevant to consumers, who have embraced online and mobile booking tools. The disappearance of travel agency storefronts, with many agencies opting to run home-based operations instead, hasn't helped either. Regardless, there is still the opportunity for crafty travel agencies to become more relevant again. Here are the ways travel agents looked to improve their business a

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