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Air New Zealand Urges Fans Into the Woods to Out-Do Taylor Swift Lyrics

Marisa Garcia

Photo Credit: A promotional image for Air New Zealand's contest.  Air New Zealand

Skift Take

While other airlines' safety video promotions just seem like a joke gone to far, as a pioneer in the field Air New Zealand gets a pass to do nearly anything it wants.

In time with the release of Taylor Swift’s most recent video, Out Of the Woods, filmed in New Zealand, Air New Zealand has challenged its fans to write new lyrics for the song—with a safety theme. https://twitter.com/AIRNZUSA/status/683413304962711552 “We have a blank space we need you to fill, as we’ve got a special Sa

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