Loyalty Study Pegs JetBlue’s TrueBlue as Top Program For Frequent Flyers
Skift Take
Contrary to the definition of "loyalty," navigating loyalty programs has become an ever-moving game.
A new study from Card Hub, a credit card search and comparison tool, says that JetBlue's TrueBlue loyalty program may be the best value frequent travelers.
The airline tabulated 23 metrics including the number of daily flights, the number of destinations served and the ease of achieving elite status in order to arrive at the solution, then projected scenarios for light, average and frequent flyers. JetBlue scored an arbitrary 65.53 points for frequent (spending roughly $5,743 annually on airline travel) flyers, above Delta (60.99
