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New Skift Trends Report: The Future of Hotel Loyalty 2016

Todd Wasserman

Skift Take

Hotel loyalty programs are facing a period of dramatic change, driven by recent devaluations of member points and picky travelers that are less loyal than ever. What strategies are hotel brands using to adapt and thrive in this changing loyalty landscape?

Today we are launching the latest report in our Skift Trends Reports service, The Future of Hotel Loyalty. The recent wave of hotel consolidation has once again caused consumers to question their commitment to loyalty programs, which can often be devalued in such instances. However, even before this wave of merger-mania, many consumers have decri

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