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Online Travel

New Skift Trends Report: The Future of Messaging Tech in Travel, Part 1

James O'Brien

Skift Take

Messaging technology is expanding at a rapid pace across the online commerce ecosystem, across categories. This report addresses the marketing operations side of the messaging technology equation among travel companies.

Today we are launching the latest report in our Skift Trends Reports service, The Future of Messaging, Part 1. Social media is still huge, but messaging is growing faster -- especially globally -- and could be as big as social media in a few years. Since the growth is undeniable, savvy travel firms like Hyatt and Southwest Airlines are exploring how best to harness th

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