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Online Travel

4 Charts Showing Travelers’ Big Concerns With Booking Trips

Dan Peltier

Photo Credit: A survey found 76 percent of respondents said "understanding all options" was most important to them when booking travel. Booking.com

Skift Take

Travelers have a lot of reasons for taking their time to book flights and hotels. Part of that comes from external factors but much of it also derives from uncertainty about whether they'll find a better price or where the best deal lies.

Forgoing brand loyalty and ignoring promotional emails are habits rooted in travelers' frustrations about finding the best price--and a new survey highlights the increasing level of cost consciousness pervasive in all sectors of travels. Boxever, a travel data marketing and personalization company, surveyed 500 U.S. business and leisure travelers (400 leisure and 100 business) and found that "understanding all options" is more important to them than rising or falling prices and fees and taxes. Travelers want a holistic picture of what's available for them and that trumps sticking with a certain bran

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