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Choice Hotels CEO on Vacation Rentals and Instant Gratification for Millennials

Dennis Schaal photo
Dennis Schaal

Photo Credit: A promotional image of an Econo Lodge property, one of Choice Hotels' many brands.  Choice Hotels

Skift Take

Choice Hotels recognizes that traveler behavior is changing. For the sometime-business and other-times-leisure traveler, Choice Privileges members can earn points whether staying in a hotel or in a vacation rental. And because "millennials want instant gratification," according to CEO Stephen Joyce, Choice is giving it to them in the form of perks at check-in.

Choice Hotels has launched a vacation rental business and is doing it by working strictly with vacation rental management companies and not individual property owners or the latter could be a future option. Hospitality-tech company Maxxton is providing Choice with vacation rental reservations and distribution technology as a foundation for the new Choice offering. Choice CEO Stephen Joyce said the chain signed on three vacation rental management companies in the last month and that a lot of others want to work with Choice because the platform enables them to efficiently run their entire businesses fo

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