Ryanair's CMO Says It Already Knows the Customers for Its New Private Jet


Skift Take

It's hard to beat Ryanair's adaptability--getting lots of press without saying anything outrageous--now that they're being all nice.

In a move that was completely unexpected but really should have been expected, Ryanair launched a new "bespoke" private chartered jet service this week. The new Ryanair private jet offers premium business class seating, and special in-flight service, for groups of up to 60 people which fly within Europe. It was a shocker and raised some eyebrows among the highbrows. Who might want to resort to Ryanair for a privately scheduled flight? As Kenny Jacobs, CMO of Ryanair, explains 'The Who' might want to. But it's more likely to be their fans--along with loads of other people. "We've just launched it..and we had 25 requests in the first day; between sports groups, large businesses--even a few public institutions and governments looking to use the service for a trip," Jacobs says. "It came from the demand accross Europe for large groups waiting to take their