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Online Travel

Booking.com-First Strategy at Play In Priceline's Cuba Entry

Dennis Schaal photo
Dennis Schaal

Photo Credit: Havana, Cuba isn't yet an option when searching for hotel options on Booking.com but it will be soon. Booking.com

Skift Take

We've been saying it for awhile: The Priceline Group should be renamed the Booking.com or Booking Group as its foray into Cuba highlights. The Group's lead brand gets there first although there's an option to distribute Cuba hotels through Priceline.com too.

Would it be Holland-based Booking.com or Connecticut-headquartered Priceline.com that would be the first among the Priceline Group brands to pursue and get permission from Cuban authorities to begin offering hotel rooms in Cuba to U.S.-eligible travelers? It's no huge surprise that it is Booking.com, which also states "that it will become the first online U.S. travel brand to offer instantly bookable hotel properties for certain U.S. citizens traveling to Cuba ... " Booking.com announced today that it got permission from Cuban authoriti

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