What AccorHotels' Entry Into the Sharing Economy Means for the Future of Hotels


Skift Take

Because Oasis Collections provides local destination representatives to welcome guests at its listings, and also act as private concierges, that made the company attractive to Accor because it's easier to control the quality and uniformity of the guest experience to a degree.

AccorHotels acquired a 30 percent stake last month in Miami-based Oasis Collections, which operates an accommodation-sharing model that incorporates some hotel-style amenities. "We have been looking at this space for a while, prompted by Airbnb having so much momentum," Vivek Badrinath, deputy CEO at AccorHotels, told Skift. "This is very much a learning experience for us because we want a better grasp of the sharing platform space and how to manage it." As we covered previously in 2013, Oasis Collections launched in Buenos Aires in 2009 when co-founder and CEO Parker Stanberry saw the booming interest among travelers for attractively-priced alternative accommodations in local neighborhoods. Unlike Airbnb, however, Oasis has employees in each destination who welcome guests at the full condo and home listings, and who also act as 24/7 sources of local insider knowledge. Stanberry emphasizes that he's basically unpackaging the classic hotel stay by bringing the front desk and concierge to the client where they want to be. To further diff