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Online Travel

Expedia and Marriott Know That Small Is Definitely Not Beautiful

Dennis Schaal photo
Dennis Schaal

Photo Credit: The rich are getting richer when it comes to big travel companies such as Marriott and Expedia flexing their bigness. Pictured here a Marriott in Lima, Peru.  Flickr / Walter Bakker

Skift Take

Boutique may work when it comes to a relatively small business and finding a nice hotel room for the night, but the biggest travel companies, such as Expedia and Marriott, need to get bigger to keep up with the competitive pack.

Expedia and Marriott are only the latest examples of company strategies highlighting the advantages of being big — really big. Politics aside, they both want to be "yuge." In Expedia's investor day presentation last week, in which the company touted the 1.5 million hotel rooms and vacation rentals it offers on its Expedia/HomeAway platforms, CEO Dara Khosrowshahi explained how adding hotel supply to a given destination enhances conversion. When Expedia transforms a destination on its sites from 25 percent hotel coverage to 50 percent, conversion usually doubles, he said. Expedia has been doing everything it can, from investing in its platforms to adding

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