The Future of Experiential Marketing at Conferences — Meetings Innovation Report
Greg Oates
Photo Credit: Cenk Uygur, host of The Young Turks online news show, speaks at the Newseum booth inside the Washington DC House at SXSW 2016. Newseum
Share
The weekly Skift Meetings Innovation Report defines the future of meetings and events by deciphering disruptive strategies that improve knowledge sharing.
Subscribe for weekly updates:
[hubform id='0c0e5397-d16e-4436-965b-4d5a6aa35695']
The Future of Meetings + Events
Gregory O'Dell, president & CEO of Events DC, told me at South by Southwest (SXSW) Interactive in Austin last week that everyone is looking beyond the trade show floor to engage people at conferences.
Like Sweden, Japan, Germany, Oslo, and others, Washington D.C. operated a pop-up "house" in downtown Austin to create an experiential platform for panels, parties, workshops, and digital content sharing to show off the city's technology and cultural innovators.
"We want everyone to know that all things are possible in D.C.," said O'Dell. "We’re using this as our official branding experience, and not just a traditional booth, so we can bring all of these activations together in one spot.”
Katie Dill, head of experience design at Airbnb, presented a session at SXSW called: "Designing Experiences Offline & Online." She talked about how sharing companies like Lyft and Airbnb have little control over the a
Get unlimited access with Skift Pro.
Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.
