New Skift Trends Report: The Rise of Lifestyle Branding in Travel in 2016
Photo Credit: Hotels, airlines, and other travel brands seek to deepen relationships with consumers by expanding the brand experience beyond the travel period. Flickr / PortoBay Hotels and Resorts
Skift Take
As more travel companies look to redefine their offerings around the lifestyle brand concept, often with limited resources to do so, what strategies will they use to grow and thrive?
