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Building a Lifestyle Brand With Instagram, Digital Media and a Small Budget

Jeremy Kressman

Photo Credit: Poler’s savvy digital strategy includes a series of hashtags, including #campvibes, #adventuremobile and #beneaththebrim, that encourage followers to share their own interpretations of the company’s laid-back outdoor lifestyle.  Instagram

Skift Take

Why are brands like Apple, Disney and Nike are among the world’s most valuable? Because they’re able to embody a lifestyle, offering consumers access to an emotional connection that goes well beyond their product offering.

Last week we launched a new report in our Skift Trends Reports service, The Rise of Lifestyle Branding in Travel. Below is an extract. Get the full report here to stay ahead of this trend. Building a lifestyle brand also has a lot to do with creating a community of likeminded individuals. But how does a business start to find and build that community, and how can they use their online content efforts to help it grow? One example of a smaller brand that’s used its lifestyle approach to take on much larger, well-established competitors is Poler. The Portland-based o

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