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Cruises

Carnival Corp. Brands Look to Reality TV and Game Shows for Publicity

Hannah Sampson

Photo Credit: Actors appeared on the Costa Fortuna in an Italian film. Costa Cruises

Skift Take

Cruise operators say one of their biggest challenges is raising awareness of cruising as a vacation option. Getting their product in front of new audiences is a start.

[gallery size="medium" ids="175539,175540,175541"] During a slot of time usually set aside for discussions about advance bookings, onboard spending, and fuel prices, the CEO of Carnival Corp. recently took a few minutes to rattle off a highlights reel. There was a behind-the-scenes documentary, Wheel of Fortune partnership, feature film, reality romance show and cooking competition. All were set on (or featuring) cruise ships, and all have made their debut since

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