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Airlines

JetBlue Is the One to Watch as It Tries to Target Virgin America's Passengers

Marisa Garcia

Skift Take

All signs point to JetBlue making a meal of this Alaska Air/Virgin America situation. Butter the popcorn and watch this space.

JetBlue is having serious fun capitalizing on the customer grab opportunities afforded by Alaska Airline’s acquisition of Virgin America. And it’s only getting started. The New York-based airline first sent out a feisty invitation to JetBlue “virgins” encouraging them to try out the JetBlue flying experience, with a chance to win free flights. https://twitter.com/JetBlue/status/717822965354786817

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