Expedia Wants to Power Hotels’ Direct-Booking Efforts
Photo Credit: Expedia Inc. is looking to become a bigger player beyond consumer booking and do more to help hotels cut out middlemen like themselves — sort of. Skift
Skift Take
Online travel agencies such as Expedia and the Priceline Group providing business services to hotels is seemingly the new normal. It's easy to understand how this would be valuable to resource-strapped independent hotels but the degree to which major chains sign-on remains to be seen.
