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Virgin America Comes Out Firing in Battle With JetBlue for Loyalty

Grant Martin

Photo Credit: JetBlue's new loyalty credit card for its TrueBlue members.  JetBlue

Skift Take

Virgin America's loyalty program just got a lot better for frequent flyers -- especially if they're from JetBlue. They just need to be fine understanding that with the acquisition things will change.

Ever since the deal between JetBlue's and Virgin America went south and Alaska Airlines walked away with the prize, relations between the two boutique carriers have been frosty. Realizing that Virgin America's audience may not be on frequency with Alaska's, JetBlue made the first move by wooing disaffected Virgin customers with free flights. Now, Virgin America is expanding its loyalty program in part to court JetBlue Tru

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