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Hertz CEO Sees Ride-Sharing Partnerships as Best Path Forward

Dan Peltier

Photo Credit: A Hertz rental-car counter in Milwaukee, Wisconsin.  Flickr.com / Lake Express

Skift Take

Hertz knows it needs to get more involved in ride-sharing to keep itself relevant but isn't yet sure what that solution is. It doesn't see its current Lyft partnership as strategic, but it was still willing to test the ride-sharing waters.

Hertz both invested and forged a partnership in on-demand car services in the past six months, but the company is still determining what its best move is in that space. That's the view of CEO John Tague, who spoke during the company's first quarter earnings call Tuesday. Tague told analysts and investors that he's determined to "make the company more relevant in a rapidly changing marketplace." He views ride-sharing partnerships as a means to that end, though doesn't necessarily see its Lyft part

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