Skift Take
Airbnb knows that the road to worldwide acceptance (and legalization) is a long one. Joining an organization like the UNWTO brings the company one step further along in that journey.
On May 11, Airbnb became one of 26 new affiliate members of the World Tourism Organization (UNWTO), an agency of the United Nations that promotes responsibility, sustainability, and universal accessibility in tourism.
To date, the UNWTO has 157 member states and more than 480 affiliate members, Airbnb included. Affiliate members include private companies, universities, tourism association, and local tourism authorities from around the world. U.S. members include the American Hotel & Lodging Educational Institute, Destination Marketing