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The Travel Industry’s Drone Dilemma – Digital Marketing News This Week

Jeremy Kressman

Photo Credit: More travel organizations are enforcing blanket bans on using drones in or near popular tourist sites. Flickr / Richard Unten

Skift Take

There's obvious safety and privacy reasons to limit widespread use of drones at popular tourist sites. But perhaps there's a way these robotic flying machines, if used responsibly, can still inspire and excite travelers' imaginations.

Drones have the potential to create jaw-dropping travel video and new ways for travel marketers to build excitement and generate buzz. But all that "buzz" isn't a good thing. As it turns out, many travel organizations and destinations are increasingly enforcing blanket bans on the devices, fearing issues with safety, privacy and general nuisance to guests. But is there a case to be made for allowing drone flyers to operate the devices in certain controlled circumstances? Perhaps yes. Read on for more analysis. Travel Businesses Face Dilemma Over Growing Use of Drones Even as drones have become an increasingly popular tool for many travel brands and travel filmmakers

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