Skift Take
By letting guests bid for rooms and getting hotels to engage in this practice, more guests are encouraged to book direct and understand the benefits of doing so.
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There are few hotels that wouldn't prefer guests to book direct rather than choosing an online travel agency. But how do they feel about letting their guests bid for rooms and self determine the rates they pay?
This week we look at this alternative booking methods that are quietly taking shape across the travel industry, not just in hospitality. Earlier this month, Amadeus partnered with PlusGrade for airlines to make it easier for travelers to spend and bid on flight upgrades, for example. With hotels, rates are set by properties and, in most cases, they have the power to decide what those rates are.
They gain even more leverage when they allow bidding or room rate auctions for
