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The Man Who’s Taking on Disney Parks Will Soon Open a ‘7-Star’ Hotel in Shanghai

Sarah Enelow

Photo Credit: Rendering of the Reign on the Bund hotel in Shanghai. The hotel has given itself 7 stars.  Wanda Hotels & Resorts

Skift Take

Whenever we hear crazy marketing claims from hotels or airlines that involve multiple stars and ridiculous accolades, we just turn the stereo up to 11 to drown out the sound.

Not content to open theme parks that directly challenge Walt Disney World Resorts in both Paris and Shanghai, Wang Jianlin is now taking on the hubris of Dubai hotels with a new property in Shanghai. On July 18, Wanda Hotels & Resorts opens its new $516 million property Reign on the Bun

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