Subscribe
Login
Airlines

Top 10 Airline Sites in the U.S., UK and India for June 2016

Sarah Enelow

Skift Take

Budget airlines' strategy of focusing on direct bookings allows them to grab a larger share of web traffic and gain ground in the direct booking wars.

In terms of airline web traffic, low-cost carriers are leading the pack, namely Southwest in the U.S., Ryanair and easyJet in the UK, and SpiceJet in India. More and more, airlines are lowering prices and engaging with customers directly, to bypass those online travel agencies (OTAs) and offline agents, and try to win the direct booking wars. In a compilation by analytics firm SimilarWeb of the top ten most-visited airline sites in the U.S., UK, and India, major international brand British Airways was the only one hitting all three lists. We’ve found SimilarWeb’s traffic stats to be a relatively good barometer of web activity and much more accurate than other traffic comparison sites — at least as far as proportional comparison goes. Note: This is focused on individual airline sites exclusively, and excludes OTAs that book airfare,

Online Travel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $50 a month.
See the latest online travel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login