Skift Take
Consumers, especially millennials, want loyalty points that aren't so difficult to redeem. To address that issue, startup Loyyal is now developing a universal point system based on blockchain technology that allows cross-partner redemption.
This week we launched the latest report in our Skift Trends Reports service, Digital Payments in Travel 2016.
Below is an excerpt from our Skift Trends Report. Get the full report here to stay ahead of this trend.
One approach to cryptocurrencies that could find solid footing in the travel industry is that of turning loyalty program collateral into, say, units driven by blockchain technology and then allowing travelers to spend those units across a broad network of program partners. Within this established network of me
