Subscribe
Login
Online Travel

Expedia Hopes for Trivago IPO Before the End of 2016

Dennis Schaal photo
Dennis Schaal

Photo Credit: Trivago's advertising campaign has blanketed markets with its message around the world.  Trivago

Skift Take

An IPO for Trivago has been a hoped-for option for Expedia since it acquired the company in 2012. Trivago has been a growth juggernaut and now its investors hope to cash in and to spur increased growth.

Expedia and its Trivago unit agreed to explore a Trivago initial public offering and have the goal to complete it before the end of 2016, Expedia announced yesterday. Dara Khosrowshahi, the CEO of Expedia Inc., which has a controlling stake in the Germany-based hotel-metasearch company, noted that

Online travel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $55 a month.
See the latest online travel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login