Skift Take
Kudos to Icelandair for trying something new. But since the Facebook Messenger platform is clunky, most travelers should probably stick with the airline's website.
Seeking to attract tech-savvy customers who increasingly book on mobile devices, Icelandair is trying a unique experiment — it now allows customers to book flights on Facebook Messenger.
Icelandair is not the first airline to engage with customers on Messenger - KLM earlier this year began letting passengers access boarding passes through the app - but the carrier believes it is the first to allow customers to book on the platform. Icelandair introduced the feature on Tuesday, and though it's a bit clunky, the carrier is bullish on its future
