Subscribe
Login
Hotels

Foot Traffic at U.S. Trump-Branded Properties Drops Dramatically Says Foursquare

Dan Peltier

Photo Credit: Bellmen outside the Trump SoHo in New York City, NY. U.S. Trump-branded properties' share of foot traffic has been falling since Trump began his presidential campaign last year. Flickr / Alexander Acker

Skift Take

Mixing politics and business is rarely a great idea and it is becoming clear that the Trump brand is taking a hit across the U.S., in both Democrat and Republican-leaning areas, from Donald Trump's presidential campaign.

Republican presidential nominee Donald Trump's poll numbers may go up and down but one thing that's more certain is foot traffic to U.S. Trump-branded properties is down -- by double digit percentages -- according to Foursquare data. At Trump-branded properties (or properties that license and use the Trump name that Donald Trump does not actually own), the share of foot traffic has been down by an average of 16 percent year-over-year since March. Foot traffic shares has been down an average of 7.4 percent overall since Donald Trump announced his U.S. presidential campaign in June 2015, according to Foursquare. Share of foot traffic was down by 14 percent last month compared to July 2015. A Skift survey in May also found Trump's hotel business has clear challenges with its target market, with 56.9 percent of respondents indicating they were "less

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login