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Online Travel

Google Study Forecasts Southeast Asia Online Travel Market at $76 Billion in 2025

Dan Peltier

Photo Credit: The iconic Marina Bay Sands resort with downtown Singapore behind it. Singapore is one of the biggest hotbeds for travel startups and investment in Southeast Asia. Skift / Dan Peltier

Skift Take

When it comes to the potential of Southeast Asia's diverse online travel market, investors and online travel brands can no longer view what will be a gigantic market as something they can ignore for now and figure out later.

Southeast Asia's online travel spend is expected to reach $76 billion by 2025 and Google feels that's one of the best areas for opportunity and investment in the region. The region's consumers will spend $200 billion online by 2025 and online travel spend will account for about about 38 percent of that amount, according to a report on e-commerce in Southeast Asia by Google and Singapore-based investment company Temasek Holdings. Southeast Asian consumers increasingly value traveling as median incomes increase and airlift improves. Skift's Manifesto on the Future of Travel in 2020 also holds Southeast Asia as the region where the future of travel will be tested. The region's percentage of online travel transactions as it relates to all online transactions is onl

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