Skift Take
The linear belief that youth is synonymous with incremental technology adoption doesn't necessarily hold true when it comes to travel. Travel marketers should keep this in mind as they look to the next generation of traveler; instead focusing deeper on channel preferences and content consumption patterns for those now coming of age in this digitally oriented world.
Today we are launching the latest report in our Skift Trends Reports service, Inside the Mind of the Gen Z Traveler.
In this report we look at the latest and perhaps most enigmatic generation of traveler: the "Digital Natives" or those born into a world of social networks, digital platforms, and mobile computing. Much of the discussion about travel and generational divides has focused on distinctions between the Millennial generation and more mature travel cohorts. Yet, in the incessant paddle toward bluer oceans, travel marketers are now starting to look further down the horizon to align brands and product offe
