Subscribe
Login
Airlines

American Airlines Quietly Experiments With Disrupting Its Award Ticket Pricing

Grant Martin

Skift Take

It's becoming clear that airlines are not done with their loyalty experimentation.

American Airlines is experimenting with a new way of pricing award tickets that has the potential to disrupt the way that AAdvantage loyalty program members value its miles. Last Monday, the Fort Worth, Texas-based carrier started using dynamic or flexible award ticket pricing on long-haul transcontinental routes between New York JFK and San Francisco and Los Angeles. Rather than traditional awards that are priced in tiers (such as 50,000 miles for a discount domestic business class round trip or 100,000 for a premium business ticket), the new schema prices tickets based on the demand for that particular leg, potentia

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login