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Cruises

MSC Cruises Is Setting up Shop in China, Signaling More Growth

Hannah Sampson

Photo Credit: MSC Lirica is shown in the Caribbean. The ship was deployed to China earlier this year, where MSC is building its operations. MSC Cruises

Skift Take

How great is the appetite among Chinese travelers for cruise vacations? International cruise operators think they've only just started testing the waters and demand will continue to grow.

The crowded cruise field in China is getting even more competitive. MSC Cruises, which started sailing one ship this year in China, is pointing to larger ambitions for the fast-growing market. The Geneva-based operator recently announced it is opening an office in Shanghai and appointing a president to oversee business in the region. The privately held cruise line has not revealed plans to deploy more than the 1,984-passenger Lirica, which started sailing from Shanghai in May. But CEO Gianni Onorato sa

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