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TripAdvisor Buys Citymaps to Deepen Location-Based Activities Marketing

Dennis Schaal photo
Dennis Schaal

Photo Credit: TripAdvisor acquired New York-based Citymaps to bolster its attractions' offerings and location-based marketing. Citymaps

Skift Take

TripAdvisor wants to be the go-to place for consumers to find in-destination activities on their smartphones. Citymaps will not only help consumers with map-based attractions' searches but will bolster TripAdvisor's abilities to perform location-based marketing. Expect more of those TripAdvisor notifications when you amble by an interesting tourist spot.

In a quiet year on the acquisition front for TripAdvisor and many of its online peers, TripAdvisor bought New York-based Citymaps, which provides users with map-based guides of things to do. Founded in 2010, Citymaps had raised $12 million in funding from investors including Nokia Growth Partners, Coatue Management and actor Ashton Kutcher, among others, according to Crunchbase. TripAdvisor declined to disclose the terms of the deal. After acquiring Viator in 2014 and fielding city guides for popular tourism spots around

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