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Online Travel

Priceline Kills Name Your Own Price for Flights

Dennis Schaal photo
Dennis Schaal

Photo Caption: This is a version of the Priceline homepage on December 6, 1998, during the year Priceline went online. It was all about Name Your Price (not Name Your Own Price) bidding, and that was the only way to buy anything on the site.  

Skift Take

Priceline.com downplayed Name Your Own Price four years ago as big thumbs and small screens on mobile phones made the relatively cumbersome bidding process anachronistic. Flight-bidding is gone. The services remains for hotels and car rentals but their days are probably numbered too.

Priceline.com just killed its original product, Name Your Own Price for flights, and if you were a fan, you can blame that phone in your pocket for its demise. In response to our inquiry, Priceline.com spokesperson Flavie Lemarchand-Wood said the service, which enabled travelers to submit a desired price for a flight, was discontinued September 1. Users would find out the name of the airline and the schedule only after a carrier accepted the bid. Twitter user @AnthonyQuintano had tipped us off to the service's demise.

According to @Priceline customer service rep, they are no longer

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