Skift Take
A lot of hotel groups are providing healthy food options for their meeting groups, but attendees are still dozing off in the afternoon. So Hilton is pairing its meals with fitness and team-building experiences to try and inject greater energy and focus into meeting sessions. More research needs to be done on this.
Everyone who's ever attended a conference knows that feeling around mid-afternoon when your energy crashes and your mental focus starts lagging.
Too much coffee, and too many carb-laden bagels and sugar-loaded croissants are often the culprit. To their credit, hotel and conference centers have evolved a long way toward serving more healthy food and beverage options, but many people still tend to grab the donuts before the bananas due to short-term cravings to alleviate stress and/or boredom.
Today, Hilton Worldwide is unveiling the next iteration of its Meet With Purpose program that includes a series of turnkey food and fitness pairing programs that meeting planners can easily build into their agendas. Hilton launched Meet With Purpose in January 2015 to formalize best practices around meeting more mindfully and responsibly.
In May, Hilton conducted a global survey asking more than 3,000 conference attendees for their opinions about food, fitness, and professional performance over the course of a typical day of meetings.
One in three reported falling asleep or feeling drowsy during confer
