Skift Take
It's a subtle change, but a change nonetheless. Virgin Holidays' growth plans cannot be met by going after the same old customers, it needs to broaden its appeal and try and convince holidaymakers who regularly fly to the Mediterranean to try something different.
Although not quite as famous around the world as its sister airline, Virgin Holidays has been in business almost as long.
Launched in 1985 a year after Virgin Atlantic with the aim of selling seats on board, the company has gradually morphed into a long-haul tour operator offering holidays to places like the U.S. and Caribbean.
Top Executives From Airbnb, Google, Hilton, and More Are Speaking at Skift Global Forum 2016. Join Us.
Last year revenue grew 4.5 percent to $755 million (£576 million) but to meet its targets the company wants to do something different.
The problem for Virgin Holidays is that there is now a lot more competition than there was 31 years ago.
The likes of Kuoni and Travel 2 have grown to pose a threat and mass market operators such as Tu
