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British Airways Is Giving Away Free First Class Upgrades to Business Class Passengers

Grant Martin

Skift Take

British Airways wants to get more people into its business and first class seats, so it's launched a multi-pronged campaign to scale up visibility of the products. As part of that effort, some lucky business class passengers are going to be given free upgrades to first class.

Filed under "The Rich Getting Richer:" British Airways announced last week that it's giving away free first class upgrades to a portion of its business class passengers through December 11th of this year. There are constraints, of course. Passengers need to be traveling international long haul and be booked in a semi-flexible or fully-flexible fare class, which usually means that the initial ticket is going to

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