Skift Take
Every travel startup wants to be a travelers' gateway to discovering travel ideas and booking but is a new travel startup any match for the power of Google, the original and likely only effective trip planner?
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It's not a question of whether Google owns local discovery -- it's whether it's doing that well enough and giving travelers what they need.
With the launch of the Google Trips app last week Google's latest foray into travel follows the original tool for trip-planning -- Google Maps -- which virtually every traveler has used for years. And with Google Flights, hotel metasearch and a destinations app during the past five years Google has slowly, but surely, proved that it can cover major sectors of the travel industry. But Google's travel products like Googl
