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Online Travel

Expedia, Priceline Founders Say Voice-Based Search Is the Next Frontier in Travel

Andrew Sheivachman

Photo Credit: The Oral History of Online Travel panel at Skift Global Forum 2016.  Skift

Skift Take

It's hard to disagree with the fact that travel planning and booking are set for a social revolution. But how long will it be until voice-controlled interfaces hit the mainstream?

Before 9/11 and the subsequent recession set back the pace of innovation in the online travel sector, the greatest minds of the era all expected one thing: Travelers would soon use voice commands to search and book for trips. It still hasn't happened, but in a burgeoning era of artificial intelligence and chat bots, a revolutionary shift in how consumers book could be on the horizon. "We got ten years ahead of ourselves," said Brad Gerstner, founder and CEO of Altimeter Capital, at the Skift Global Fo

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