Subscribe
Login
Hotels

Booking.com CEO: Direct and Third-Party Bookings Can Peacefully Co-Exist

Patrick Whyte

Photo Credit: Gillian Tans (R) speaking at the Skift Global Forum with Skift CEO Rafat Ali. The CEO of Booking.com said that customers would likely continue to use different booking channels. Skift

Skift Take

OTAs have had it their own way for a long time but the boss of Booking.com seemed relaxed about the future. Different customers will continue to require different ways to book a room.

There is never going to be an overall winner in the battle for bookings between hotels and OTAs, according to the CEO of Booking.com. In an interview at the Skift Global Forum, Gillian Tans, said different types of customers would continue to book through the channel that best suited them. “I always think there will be direct bookings. If a customer, twice per month, books the Marriott downtown Chicago then it makes sen

Online Travel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $50 a month.
See the latest online travel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login