Subscribe
Login
Business Travel

Travel Brands Are Failing to Capture Customers' Imagination, Says Wolff Olins CEO

Grant Martin

Photo Credit: There's nothing wrong with data, said Wolff Olins CEO Ije Nwokorie at the Skift Global Forum in Manhattan September 27, but brands need to build a narrative to touch travelers' emotions. Skift

Skift Take

There's not enough rich storytelling in the travel industry, says Wolff Olins CEO Ije Nwokorie. We tend to agree.

While the travel industry -- and other sectors -- talk about the potential of Big Data and personalization, Wolff Olins CEO Ije Nwokorie argues that there's something soulful missing. "We have very few iconic brands that capture the human imagination," says Nwokorie of the travel industry. "And I think it's because we've put data and technology

Get unlimited access with Skift Pro.

Subscribe now for complete access to Skift.com's trusted coverage of the travel industry.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login